The world is rapidly growing its digital footprints, online business has taken the center stage with a huge number of people preferring to shop online. Online shopping statistics show that ecommerce is a vital platform for growing business. If you have a product you want to sell or a great business idea, go online cause it has more audience than any other means. Hence it is very crucial to build an ecommerce website that will strengthen the reputation of your business, help you expand your brand nationally and internationally, and expand your professional network.
New to ecommerce and web development? Can’t figure out how to start? Here are 7 steps to develop your ecommerce website for your business.
Strategize your business model on the website
Want your business to be a success? Make sure you have the right strategy that is sound enough. Plan your site keeping your product/services as your base and support it with something only unique about your business. Even the simplest ecommerce platforms have details that need to be just right for you and your business. If you can’t stand out, you will be just like one in many and be lost in the crowd.
For instance, if everyone says that they have a great experience on availing your product/service but you don’t have an organized and strategic plan for the business then it fail miserably as not only it will create a sense of unprofessionalism but also will fail to grow and get new clients. It’s important to anticipate your greatest needs and face the challenges as your business grows. If your business is about selling physical products then decide how you want shipping to work in advance.
If your business is about digital services then think about the bandwidth and delivery options you’ll need. Selling services online? List out exactly what you’ll be selling, how you want to deliver it, and any payment or time limitations.
Know your audience and get a good business name
Decide on which section of audience you want to target for your business because, to be honest not everyone will avail of your services/products. Target that section of the audience and build your business around them, solely dedicating your services to them. Once you do that it would much easier for the business to grow rather than wandering directionless.
Another important aspect of starting your own ecommerce website is to choose the right name. Don’t go for something common or name your business something that’s too close to your competitors. You need to stand out. Your uniqueness will not only create your unique identity but also attract customers.
Find something original, short, and catchy name so that people will find it easy to remember it and words will easily reach from ear to ear. Give your ecommerce website a name that will wow people by being so different, because of originality matters.
Purchase a domain and right platform for the website
Purchasing a domain that is only exclusive to your business is a very crucial first step to start your website online. It not only makes the domain exclusive to your business but also avoids further conflicts if someone comes with a similar product or service online. If you plan to sell a wide variety of products and develop or extend your brand, a custom domain is a way to go. A custom domain for the ecommerce website provides a recognizable brand that belongs to you, a professional email address linked to your domain where people can contact you to reach out for your services, and also gives all the SEO benefits that come.
Most business owners find it difficult to find the right domain according to their needs and end up purchasing something that may not be relevant to their needs. Here comes the role of professionals, hire someone who knows and will understand your need. Professionals like thinklogics provide a wide range of online marketing services and ecommerce website development services according to the needs of their clients.
Your next step is selecting the right ecommerce platform for your growing business. You ideally want to build an ecommerce website on a platform that’s flexible and easy to use. Most small business owners don’t want to bother with hand-coding their website and hire professionals to do the work because they know what they are doing and what you want.
Plan and optimize your website content with better SEO
Plan your content strategy
Building a website with real content, rather than filler, makes for a better representation of the end product that you are offering with some addition of some meaning to it. Internet is a huge sucker for real and original content. Your audience and Google will only give preference to your business only if the content is original, unique, and SEO optimized.
Before starting anything it’s very crucial to have a content strategy. This means knowing what content you need to tell your brand’s story and communicate what your products do. This will include writing, photos, videos, info graphics, and other media according to your needs because you’ll need to best serve your customers. Having a content strategy needs to know your customers and their needs. What are their common questions about the products you carry, what information would they find useful? You should include all the additional inputs that your competitors are missing out and that will make you stand out from them.
Optimize your content with better SEO
Getting organic traffic is not at all easy. It requires and depends on the relevance of your content in the eyes of web crawlers. Paying attention to SEO will give one huge boast to the business website and may help your website rank higher and get more clicks. Some common SEO strategy may include: Using common terminology that people commonly use when talking about the products and area of interest your products fall into, Doing keyword research via Google Keyword Planner and Google Trends, Making sure all of the headers (like H1 and H2) and the title and description all contain relevant words and phrases, Taking a tasteful approach to incorporating SEO, never cramming your content with keywords or allowing optimization to decrease the content’s readability and many more.
SEO is a huge subject and it’s completely more beyond these points, it requires huge understanding and knowledge. It’s wiser to hire some professionals who know about it and have a depth of experience with it. Most of the business hires professionals to optimize their website with better SEO.
Design your store and categorize your products
The next step in building an ecommerce site is to design your store. It’s very important to design and strategize the look of the site because it’s the first look of the site that will attract the customers to buy your services/products. At the very least, you will want to include an about page and a contact page as you build an ecommerce website to help potential buyers connect with you. You can also add video, reviews, and text to your pages.
Here are some of the factors that one should keep in mind before designing and categorizing their ecommerce website:-
- Photograph: People like real photographs that deal with the product they want to purchase.
- Store name and product name: Make sure to mention about store/brand and the product descriptions
- Logo: For branding and recognition
- Reliable payment options (online/offline) and payment logos: These help people feel comfortable shopping with you.
Select a theme or template that represents your brand and allows you to showcase your products in the best light possible. Create categories that are logical to your buyers. Analyze your customers and build the website keeping in mind their needs. Because the way you see your customers might not be the way that they see themselves, so find a way to ask their opinions as you build your site.
Add payment options with reliable payment partners
It is very much important for an ecommerce website to have a reliable online payment partner with viable payment options. There are three key aspects of payments as you build an ecommerce website: How you will price your products, how customers are going to pay you, and how you are going to get those payments into your own bank account. It may look quite confusing and delicate matter, so it’s important to take advice from professionals. It is also quite important to price your products that are reasonable as compared to your competitors.
There are many factors one should keep in mind before pricing the products for sale online including:
- The cost of materials per item
- Ecommerce web hosting
- Fees and a percentage per sale deductions from various organizations, including PayPal, credit cards, etc.
- Flexible pricing, like pay-what-you-wish
Then decide how your ecommerce site will accept payments and how that payment will reach your bank account. In many cases, this means finding a third-party payment processor to act as the go-between.
Market your business and improve online sales with data
You can’t just open your ecommerce business online and don’t market it. To gain more engagement your need to market your business and let people know about your products. Cause self-promotion will only let your business grow both financially and online as well. The initial investment in ecommerce marketing/advertisement is very crucial as it reaches the customer with a fresh look, so it has to be good. Otherwise, one bad impression may cost you a lot of revenue.
And lastly, if you are in the business you have to evolve from time to time as suitable for the business to survive. Crunch on those online data’s that you are getting and make the most out of it. Improve the site for more engagement and try not to repeat the same mistakes again and again. Your competitors are already on the game and as you are evolving keeping an eye on them, they are doing the same too. So always try to be one step ahead and build your business step by step.